PerkettPR Announces Social Media U – Helping Smart Companies Be Social
Personalized workshop helps companies in any industry understand and embrace social media strategies for better businessBOSTON, DETROIT, SAN FRANCISCO – May 12, 2009 – PerkettPR, Inc., provider of exceptional public relations, social media, interactive digital services and marketing communications campaigns for B2B and B2C companies worldwide, today announced a new program – Social Media U. The affordable workshop is ideal for any business or executive that wants to better understand and embrace social media strategies to increase brand awareness; improve customer relations, retention and service; and reach more prospects.
“As social media continues to grow in popularity, many businesses feel the need to integrate it into their business communications strategies – but are unclear how to get started or engage effectively,” said Christine Perkett, President and Founder of PerkettPR. “After years of teaching existing clients, speaking on the subject at nationwide conferences – and receiving multiple requests for more in-depth training – we decided to package our experience and knowledge into an intensive workshop available to any business or brand. As one of the first PR agencies to integrate social media strategies into our PR campaigns, we’ve learned a lot over the years and we understand the bigger picture and the value of tying social media into intricate and long-term strategies for branding and messaging, to ensure ROI for any business, brand or individual entrepreneur.”
PerkettPR’s Social Media U will provide your communications department with the basics of social media for business and can also include intense training for your entire staff, as well as a social media playbook and a strategic plan.
What you’ll learn:
- From the C-Suite to the front desk - why social media strategies involve everyone at your company
- Why Facebook isn’t just for keeping up with friends and family, LinkedIn is so much more than a rolodex and how Twitter benefits your brand
- How to effectively monitor and respond in social media communities such as Twitter, LinkedIn, Facebook, Yahoo! Answers and more
- Which blogs matter to you and how to participate in the blogosphere even if you don’t have your own
- How to easily create content for your blog, website and customer communications
- Effective and realistic strategies for engaging customers, prospects and partners: from blog posts to video, Twitter to microsites
- How to trust the community and build positive relationships for your company
Choose the half or full day workshop that’s right for your company:
- Freshman – We’ll focus on the basics, providing a general overview of social media definitions, assumptions and examples. We’ll cover some effective strategies for social marketing within the most popular communities online.
- Sophomore – We cover the basics addressed under the Freshman package and move a step further with customized insights and strategies for your business, providing specific suggestions based on your business goals, current engagement and resources.
- Junior – We take education, insights and strategy to a deeper level, going beyond basic social media communities and include education on incorporating video, podcasts and other digital marketing techniques.
- Senior – This level includes all of the above as well as a jump-start for your company across the most appropriate communities and techniques. Jump-start includes training, set up, and a long term strategic plan accompanied by a social media playbook.
Pricing and Availability
For more information on pricing levels and to schedule your workshop, contact us at SMU [at] perkettpr [dot] com or read more about our Founder’s background and experience on LinkedIn or Twitter. Additional information on the program and why PerkettPR’s workshop is ideal for you is also available here.
About PerkettPR
PerkettPR, Inc. is an award-winning public relations and interactive marketing firm dedicated to the execution of creative and effective communications programs for technology, healthcare, business and consumer companies worldwide. Since 1998, PerkettPR has provided exclusively senior-level strategic counsel and preeminent execution of public relations and social media programs that clearly and consistently deliver return on investment. In addition to traditional PR and marketing, PerkettPR provides digital content and social media campaigns - including video and podcast scripting and production, online community building and presence management – as well as direct-to-user campaigns that encompass promotions, customer service and online/offline events.
With the foresight and flexibility to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. PerkettPR has been nationally recognized for exceptional client results, business leadership and innovative human resources initiatives.
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Contacts:
Lisa Dilg
313-399-0892
lisa@perkettpr.com
Johanna Cappello
978-578-9238
jcappello@perkettpr.com