PerkettPR Moves into Healthcare; Continues to Expand Client Roster with Cutting Edge, Emerging Technology Firms
Q4 Growth Closes a Strong Year; Indicates Great 2007 Momentum
BOSTON - January 17, 2007 - PerkettPR, a provider of results-based public relations and strategic marketing communications, today announced five of its latest client partnerships, including Sermo, the fastest-growing online community created by physicians for physicians, which not only marks PerkettPR's entry into the healthcare market, but also indicates PerkettPR's ability to persevere in an extremely competitive agency review. Sermo met with over a dozen PR agencies and chose PerkettPR for its fresh approach and unique strategies.
PerkettPR's newest client partners include:
- Conduit - (Israel and Redwood Shores, CA) - Conduit provides Web-based marketing platforms and community toolbars for Web site publishers (www.conduit.com)
- Gotuit Media - (Woburn, MA)- digital media company delivering a new class of on-demand video products (www.gotuit.com)
- Helium - (Andover, MA) - an online user-generated reference community (www.helium.com)
- Sermo - (Cambridge, MA) - an online community, created by physicians for physicians (www.sermo.com),
- Q1 Labs - (Waltham, MA) - a leading network security management company (www.Q1labs.com)
"We executed a comprehensive agency search, meeting with over a dozen firms," said Gina Ashe, Chief Marketing Officer at Sermo. "We chose PerkettPR for their creative approach and detailed presentation that reflected a higher level of strategic thinking and ability to take risks. PerkettPR brought ideas to the table that showed they aren't a formulaic PR firm - their approach is very personalized and unique to each client's needs, and they are poised to shake up the way healthcare PR is executed with Sermo."
PerkettPR is the first agency-of-record for Sermo as well as for Helium and Conduit, which all hired PerkettPR to help launch the companies into their respective markets. The agency is also helping the clients promote new products as well as influencer tours and viral buzz campaigns. Gotuit Media hired PerkettPR to launch its first on-demand video portal over the summer, an effort in which Perkett excelled and surpassed all metrics for the campaign, garnering a longer term contract with the digital media company. Q1 Labs recently chose PerkettPR in a competitive agency review, due to its creative approach and innovative ideas on PR strategies and tactics.
The five companies join PerkettPR's elite client roster as the firm continues to grow while remaining selective in choosing client partners, in order to deliver superior service and results. "We continue to come out on top in crowded agency reviews due to our senior team model, proven experience in creative PR and viral marketing campaigns, and our expertise in both B2B and B2C technologies," said PerkettPR President and Founder, Chris Perkett. "These new accounts are just a few of the proof points that we just closed our best year ever and expect 2007 to be even more successful."
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated to generating creative and effective communications programs for technology, business and consumer companies worldwide. Since 1998, PerkettPR has provided exclusively senior-level strategic counsel and preeminent execution of public relations programs that clearly and consistently deliver return on investment. Our selective client roster spans the globe - including private, entrepreneurial companies such as BlueNote Networks, Gotuit, Intranets.com (now WebEx (NASDAQ: WEBX), and Salesnet (now RightNow (NASDAQ: RNOW), as well as global, public enterprises. Our expertise varies from consumer tech to enterprise software and hardware, including on-demand CRM, human capital management, social networking, consumer media, VoIP, online video, unified communications, network security and more.
With the foresight to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. With presence in New England, Detroit and San Francisco, PerkettPR has been nationally recognized for exceptional client results, business leadership and innovative human resources initiatives. For more information, visit www.perkettpr.com.
Media Contact: Lisa Dilg
Director of Media Strategies
313.399.0892
lisa@perkettpr.com