PerkettPR Announces "PR On-Demand" Program
Established PR Firm Offers Trial Discount to Emerging Software-as-a-Service Companies
Boston, MA - Oct. 25, 2005 - PerkettPR, provider of results-based public relations and marketing communications for emerging businesses, today announced its "PR On-Demand" program, a limited time market discount and trial offer for software-as-a-service providers. The offer provides the opportunity for promising on-demand companies to kick off a value-based trial PR campaign with a senior-level team at a competitive rate. PerkettPR has continually provided creative and valuable results to companies in this market over the last seven years and is now opening the door for new providers to experience the value of a successful public relations campaign.
According to a recent IDC report titled, U.S. Software On-Demand Delivery Model 2005-2009 Forecasts, spending for on-demand software will grow to reach nearly $5 billion by 2009, up from 1.4 billion in 2004. With this influx in popularity of the on-demand model, an unprecedented number of businesses are either migrating their business model to deliver on-demand services or are developing new businesses based on the model. PerkettPR has extensive experience promoting new and established Software-as-a-Service technologies and is offering a discounted rate, for a limited time; to help emerging on-demand companies experience the results of quality PR that provides an edge over the competition.
PerkettPR consistently delivers unprecedented results for their on-demand clientele, often exceeding program goals and directly contributing to each company's bottom line. PerkettPR has also collaborated with several of its current on-demand clients to promote the Software-as-a-Service model as the new market standard, garnering consistently positive coverage for clients in publications such as The Boston Globe, Forbes, Red Herring, The New York Times and numerous technology trades, and establishing multiple clients as experts in the market through speaking opportunities.
Most recently, PerkettPR promoted the leadership of four of its on-demand clients to develop an expert panel for the Software Business 2005 Conference to be held on November 2, 2005 in Tampa. The panel titled, "The On-Demand Software Model: Who, What, When & How," is comprised of executives from PerkettPR clients Brainshark, CornerstoneOnDemand, Salesnet and WebExOne, a division of WebEx Communications. More details can be found in the conference program at: http://www.softwarebusinessonline.com/images/SB05overview.pdf
"When PerkettPR approached me with the idea of having their clients present their collective expertise around the on-demand software model, I immediately saw the value in having these visionaries speak to the value of the model and to answer questions our attendees have on the market," said John Cargile, editor of Software Business Magazine. "The panel abstract that PerkettPR compiled on behalf of their clients was so compelling that I decided it was a perfect fit for the keynote session at our Software Business 2005 conference."
About the PerkettPR "PR On-Demand" Program:
The PerkettPR "PR On-Demand" program is designed to help emerging on-demand companies by offering a discounted retainer rate for the first three months of work with PerkettPR. Companies interested in this program must sign with PerkettPR by December 31, 2005. Discounts are applicable to retainer clients only, with a minimum six-month commitment. For details, please contact: ondemand@perkettpr.com or call Chris Perkett at 781.834.5852, or Heather Mosley, Executive Vice President, at 415.384.0113.
"PerkettPR has been promoting software on-demand since our inception seven years ago - essentially since the emergence of the service model - and we continue to see more on-demand companies in need of value-based PR, particularly as the model continues to gain market preference," said Christine Perkett, President and Founder of PerkettPR. "PerkettPR is in a unique position to help these clients launch their services and garner positive attention in an increasingly crowded market, due to our experience with promoting the model across many diverse markets, such as Customer Relationship Management, Collaboration, Incentives and Human Capital Management."
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated to generating creative and effective communications programs for technology, business and consumer companies worldwide. Since 1998, PerkettPR has provided exclusively senior-level strategic counsel and preeminent execution of public relations programs that clearly and consistently deliver return on investment. Our selective client roster spans the globe from the U.S. to Ireland, Australia to London - and has included private, entrepreneurial companies such as 8minuteDating.com, Intranets.com (recently acquired by WebEx (Nasdaq: WEBX), and Salesnet, as well as global, public enterprises such as Zoom Technologies [NASDAQ: ZOOM]. Our expertise varies from consumer tech to enterprise software and hardware, including on-demand CRM, human capital management and incentives, VoIP, online collaboration, unified communications and more.
With the foresight to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. With presence in Boston, Detroit and San Francisco, PerkettPR has been nationally recognized for exceptional client results, business leadership and innovative human resources initiatives. For more information, visit www.perkettpr.com.
Media Contact: Lisa Dilg
Director of Media Strategies
313.399.0892
lisa@perkettpr.com