PerkettPR, Inc. Announces Increased Staff to Meet Heightened Business Demand
Technology PR Agency Continues Staff Development to Service Select Client Roster
BOSTON - April 4, 2005 - PerkettPR, Inc., provider of results-based marketing and public relations programs for small to mid-sized companies, today announced the promotion of Claire Spina to Account Manager and the addition of Crystal Macaulay as Senior Account Executive. Both Spina and Macaulay are based in Boston.
"2005 has started out very strong for us and as a result, we are expanding our seasoned staff - the best in the business - to help us meet substantial client demand for expanded and enhanced services," said Chris Perkett, President and Founder of PerkettPR. "In the service business, people are your greatest asset, and Claire and Crystal have both proven they have the level of distinguished expertise that it takes to work at PerkettPR - providing superior client service and results, as well as business development initiatives to further augment PerkettPR's market growth."
Promotion and Appointment
Spina joined PerkettPR in 2004 and was promoted to Account Manager in March. She has over a decade of experience working in both agency and in-house corporate environments, and holds particular expertise in enterprise hardware and software solutions, as well as consumer sports products.
Prior to joining PerkettPR, Spina was the Corporate Communications Manager for AmberWave Systems Corporation, the semiconductor industry's leading supplier of strained silicon. Prior to AmberWave, Spina held the position of PR Manager for UK-based security company nCipher, and was Director of Public Relations and Marketing Communications for the high-tech start-up PharmasMarket.Com. Spina was also previously an Account Supervisor at one of the nation's largest public relations agencies for technology and healthcare, where she predominantly managed manufacturing and CRM software accounts. She has also held positions at several public relations agencies in Massachusetts, New Jersey and New York, working with clients on innovative planning and positioning, brand testing, product launches, strategic corporate communications counsel and media/analyst relations.
Macaulay joined the PerkettPR team in February as a Senior Account Executive. With nearly a decade in public relations, Macaulay has a diverse background in information technology, consumer technology and hospitality markets. Before joining Perkett, she worked for CM Communications, where she drove local and national print, Web and broadcast media coverage for her diverse client base of hotels, restaurants, consumer trade show producers and real estate developers.
Macaulay began her career in PR at a start-up company that produced computer games, and she has also held positions at Keane, Inc. (NYSE: KEA), a leading business and information technology (IT) outsourcing firm, and Weber-Shandwick, a unit of The Interpublic Group of Companies (NYSE: IPG).
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated to generating creative and effective communications programs for technology, business and consumer companies worldwide. PerkettPR provides exclusively senior-level strategic counsel and preeminent execution of public relations programs that deliver return on investment. With the foresight to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. PerkettPR has locations in Boston, Detroit and San Francisco, and has been recognized nationally for exceptional client results and innovative human resources initiatives. For more information, visit www.perkettpr.com.