PerkettPR President & Founder To Serve As Judge For Adweek Magazines' Technology Marketing Icon Awards
Chris Perkett Merges Industry Expertise and Creative Vision to Help Judge Branding Awards
BOSTON, MA – May 24, 2004 – PerkettPR, Inc., provider of results-based marketing and public relations programs for small to mid-sized companies, announced today that Chris Perkett, president and founder, has been selected as a judge for AdWeek Magazines’ Technology Marketing ICON Awards. Perkett will provide feedback on the performance of 10 participants who have submitted their work for consideration in the Corporate Branding and Thought Leadership category. Technology Marketing's ICON Awards is devoted to the recognition of the best in marketing communications for and by technology companies.
“I’m proud to have been recognized as a thought leader in the technology marketing industry who can accurately and fairly assess the best of today’s strategic communications campaigns,” noted Perkett. “As a collective group, marketing professionals are always being tapped by clients to develop more creative and effective ways to reach their target audience. Building the brand and establishing corporate executives as thought leaders are crucial building blocks to the overall success of a company’s marketing and public relations programs, so I am honored that I have been chosen to judge this very important category.”
The ICON Awards seek to reflect a multifaceted dimension of marketing excellence, including message effectiveness and brand positioning in the marketplace. As Perkett has recently integrated a marketing communications arm into her public relations agency, judging this award proved to be directly in line with the new strategic direction in which she is taking the company.
The ICON Award recipients will be announced May 26, 2004 at the
CEBIT America Exhibitor cocktail party in New York City.
About the ICON Awards
The ICON Awards, presented by TechnologyMarketing.com and Brandweek
Magazine, in its 10th year, remains the only program devoted
to the recognition of the best in marketing communications for and
by technology companies. The more than 30 categories include work
in ad mediums such as print and outdoor, promotional efforts, traditional
direct mail pieces, interactive work, design projects, and public
relations case studies for branding campaigns and product launches.
About Brandweek
Brandweek is published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing -moving consumer goods, retail, merchandising, performance, travel and design industries Its portfolio also includes Billboard, The Hollywood Reporter, Adweek, Mediaweek, Editor & Publisher and Progressive Grocer.
VNU Business Media provides clients innovative and actionable business
intelligence, products, and tools via a wide range of delivery channels
and methodologies including business-to-business publications, trade
shows, electronic applications, database marketing tools, and media
intelligence
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated
to generating creative and effective communications programs for
technology, business and consumer companies worldwide. PerkettPR
provides exclusively senior-level strategic counsel and preeminent
execution of public relations programs that deliver return on investment.
We’ve launched start-up companies such as InterMute, Mission3-D
and Salesnet, as well as enhanced the brand and managed corporate
images for global, public enterprises such as Juniper Networks [Nasdaq:
JNPR] and nCipher [LSE: NCH]. With the foresight to rapidly adapt
and stay ahead of an ever-evolving market, we help clients achieve
their business goals. With presence in Boston, Denver, Des Moines,
Detroit and San Francisco, PerkettPR has been recognized nationally
for exceptional client results and innovative human resources initiatives.
For more information, visit www.perkettpr.com.
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Contact: Kellie Ulrich
303-831-6441
kellie@perkettpr.com