PerkettPR and D3 Agency Announce Alliance to Expand Communications Offerings to Clients
Agencies join forces to provide integrated communications programs
DENVER, CO – Jan. 26, 2004 – PerkettPR, Inc., provider of results-based communications programs for value conscious companies, and D3 Agency, an integrated-branding and design agency, today announced an alliance to offer integrated communications programs to current and prospective clients. The agencies' objective is to provide a more holistic approach to communications programs by amplifying uniformity of client messages across all facets of the corporate infrastructure. The agencies will extend this integrated offering to bring joint clients a more strategic approach to their communications needs.
“Our partnership with PerkettPR results from our agency's desire to bring alignment to our customers – helping them build consistency in their words, actions and ideas,” said Michel Hogan, principal of D3 Agency. “To strategically and effectively bolster brand, PR should be combined with other communications to ensure unified and consistent messages throughout all aspects of an organization inside and out.”
Internal departments tend to communicate with external support firms individually which not only expends valuable time and money but also contributes to lack of consistent messaging and the pursuit of uncommon goals. The D3 Agency and PerkettPR alliance will help to break down department barriers by working together with clients so communications strategies convey one voice.
“This partnership addresses a critical issue within the communications industry,” said Michelle Chase, managing director, PerkettPR. “Surprisingly, many companies today still see their brand as whatever they communicate to their target audience. In reality, brand is how the target audience perceives the company. In order to have the greatest influence on the brand and ensure the perception of the target audience mirrors how the company wants to be perceived, all areas of the communications program must work in sync, and that is what this alliance is all about.”
PerkettPR and D3 Agency share similar business models and aggressive business goals. Both strive to raise the standards in their respective markets and build greater awareness around the value of integrated communications programs.
About D3 Agency
D3 Agency is one of Denver's leading integrated branding and design agencies. Founded in 1992, D3 uses a combination of consultative methods and multi-disciplinary design to help bring alignment across organizations and their marketplaces. D3 believes that brands communicate more powerfully with their audiences when leveraged consistently. The resulting solutions rise above traditional approaches – helping organizations establish a brand foundation to withstand the test of time, drive sustainable competitive differentiation and build a strong internal culture. For more information about D3 Agency please call 720.855.4200 or visit www.d3agency.com .
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated
to generating creative, effective and affordable communications
solutions for technology, business and consumer companies worldwide.
Working smarter for today’s value-conscious businesses, PerkettPR
provides exclusively senior-level strategic counsel and preeminent
execution of public relations programs that deliver return on investment.
With the foresight to rapidly adapt and stay ahead of an ever-evolving
market, we help clients achieve their business goals. For more information,
visit www.perkettpr.com.
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Contact:
Kellie Ulrich
303-831-6441
kellie@perkettpr.com