Re-launch AdSubtract, a privacy software line; introduce new ownership/executive team to market; and reinvigorate media momentum for quiet software company.
Worked directly with senior executives on product and company messaging, provided media training tips for new management, created and executed product launch plan, developed "industry issue" messages to tie product into current hot trends, and qualified customer references.
Media coverage nationwide in technology and business publications: Baltimore Sun, Business Week, Entrepreneur, Forbes, Internet World, PC World, San Francisco Chronicle, Smart Money, and The Wall Street Journal. PerkettPR continues to work with intermute, heading into our third year with the company. The team has been able to maintain a high, consistent level of media coverage in the most prestigious of national business and trade publications, and continues to launch updated versions of AdSubtract, as well as new products.
"Father of 'Frogger' - Ed English was working at Parker Brothers when he programmed the original Frogger videogame cartridge for the Atari 2600. "Frogger" went on to become one of the best-selling Atari games of all time. In 1999, English launched AdSubtract to develop software that blocks annoying ads online. We'll put AdSubtract to the test on today's show."
TechTV's, "The Screen Savers," Oct. 3, 2002
"If you want to put an end to the madness on your desktop, you can use ad-blocking software to eliminate most ads that appear in your browser. We tested four applications (see the features comparison chart below) against the most aggressive ad environments, and found that Intermute's $30 AdSubtract Pro was the most effective." PC World, May 1 2002
"For example, AdSubtract, blocking software manufactured by Intermute, was initially useless against the pitch for Jack Daniel's whiskey on Playboy.com. However, the company adjusted the software after a reporter's telephone call, and the ad no longer appeared." San Francisco Chronicle, April 2, 2002
"As complete, all-around ad-blocking software, AdSubtract Pro is as good as gold. If you want to remove tiny programs that track your surfing habits, though, you'll still need to download Ad-aware 5.6."
CNET, March 7, 2002
